Market Entry & Strategic Partnerships
Cross-border collaborations and funding pathways
We connect European technology leaders to North American demand and help Canadian organizations tap into European programs, capital and expertise. Engagements span LCBA-funded technical assessments, formal partnerships, Horizon Europe collaborations, and local representation agreements.
What this practice covers
The kinds of work
- Market entry assessments and opportunity mapping
- EU LCBA and Horizon Europe partnership facilitation
- Local representation and on-the-ground market development
- Strategic partnership structuring across the Atlantic
Engagement timeline
6 engagements
2026
- Apr 2026 — ongoingOngoing
Growth, fundraising & commercialization advisor, Egbert
Partnering with a local fintech pre-seed startup building an AI-driven SaaS trading platform. Investor and fundraising support through warm introductions, co-pitching and pitch deck review; strategic growth and GTM ownership including pricing, channel prioritization and success criteria; and execution support across hiring of early engineering and finance roles, paid acquisition, SEO and content systems. Recent highlights: secured acceptance into the Web Summit ALPHA Startup Program — a full-day booth at the conference with exclusive networking and access to investors, founders and potential partners; and earned an on-stage pitch slot at a pitch competition in front of a panel of investors, tech founders and industry experts, with a main prize of CAD $25,000.
CanadaEgbertFintechAI SaaSFundraisingGTMPre-Seed
2025
- Dec 2025Active
EU LCBA-funded agreement with Danish greentech provider
Technical assessment of the Canadian market and project opportunities under the EU Low Carbon Business Action programme. Scoping high-impact deployment pathways for a Danish technology provider entering Canada.
Denmark → CanadaLCBAMarket AssessmentDistrict Energy - Oct 2025Active
Partnership agreement with ClimateDoor
Expanding the low-carbon district energy opportunity landscape across North America and strengthening LCBA activity through a joint go-to-market partnership.
North AmericaClimateDoorPartnershipDistrict EnergyLCBA - Oct 2025Active
Cross-Atlantic Horizon Europe collaboration with AMIRES
Formal collaboration agreement to develop Canada–Europe innovation and research relationships under Horizon Europe instruments — bridging consortia, calls and Canadian co-funding.
Canada ↔ EuropeAMIRESHorizon EuropeInnovationResearch - Mar 2025Active
Local representative agreement, European big-bag filling systems manufacturer
Acting as the on-the-ground Canadian presence for a European industrial equipment manufacturer — building distribution, customer relationships and project pipeline.
CanadaLocal RepresentationIndustrial
2024
- Oct 2024Completed
North American market entry study, multinational Danish company
Strategic assessment guiding a multinational Danish company's entry into the North American market, including segmentation, channel strategy and partner shortlisting.
Denmark → North AmericaMarket EntryStrategy
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